"Sixty percent of U.S. consumers will buy used or refurbished products
to reduce waste and materials consumption at least some of the time."1
Better for the Environment and Your Bottom Line
Now is the time to educate customers and prospects on the environmental benefits of remanufactured imaging supplies
Green Is Here to Stay...
The sustainable living movement has gone mainstream. There has never been a better time to promote the environmental benefits of remanufactured imaging supplies to existing customers, while aggressively pursuing environmentally conscious consumers looking for an alternative to wasteful OEM cartridges. Clover's position as the industry leader in sustainable environmental solutions makes it easy to "go green."
How to Help Your Customers Go Green...
Educate customers on the positive environmental impact of remanufactured imaging supplies
In addition to emphasizing the cost savings and quality of remanufactured imaging supplies, it's important to raise awareness and educate consumers on the positive environmental impact that remanufactured imaging supplies have on our planet. Simply put, remanufacturing is the most environmentally responsible choice. When a cartridge is remanufactured, it is reused. Besides reducing consumption, reuse is the highest form of environmental responsibility. It is superior to recycling in that it doesn't use non-renewable resources to breakdown plastic and metal.
Compelling statistics that consumers may not be aware of include:
- Each discarded laser cartridge adds approximately 2.5 pounds of metal and plastic waste to our landfills - waste that will take as long as 1,000 years to decompose.
- The plastic in each new laser toner cartridge takes 3.5 quarts of oil to produce while each new inkjet cartridge requires 2.5 ounces of oil.3
- CO2 emissions during the manufacturing of a new cartridge are almost 2.5 times the emissions produced during remanufacturing.4
Promote Clover's Industry-Leading Environmental Practices
Clover is unique in the market in that we offer vertically-integrated, closed-loop environmental solutions. Our proprietary closed-loop environmental process ensures that every component of the empty cartridges collected is either remanufactured or recycled. Clover is the only remanufacturer in the industry to have its own grinding facility, where unusable cartridge components are ground and recycled into new plastic products to complete this proprietary closed-loop process. All of Clover's products use SFI (Sustainable Forestry Initiative) certified packaging and contain a recycling solution in every box.
Attract New Customers
There is an untapped pool of consumers seeking environmentally-friendly imaging supplies. These environmentally conscious consumers may not know how much energy and landfill space is saved by remanufacturing. They may not realize the difference between OEM recycling programs and remanufacturing collection programs. By adapting and expanding your marketing efforts you can attract new customers interested in purchasing environmentally-friendly products.
To learn more, please call us at 1-800-464-0272.
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